By Max Parsons

5th Nov, 2021 | 3:40pm

West Ham's potential revenue from the Europa League group stage revealed

West Ham revenue for Europa League participation has been revealed, with Claret and Hugh claiming the Hammers could earn £10m from the group stage alone.

David Moyes’ side have enjoyed a tremendous start to their European campaign, picking up ten points from their opening four Group H fixtures. A 2-2 draw at Genk on Thursday was enough to actually seal their place in the Europa League knockout phase, with a top spot finish looking inevitable.

According to Claret and Hugh’s report, a draw in the competition’s group stage is worth around £180,500, while a victory earns you around £532,000. Add this to the Hammers’ reported base fee of £3,066,636 for participation and their revenue up to this point stands at over £4.8m – with two group-stage matches remaining.

The potential revenue from two more victories and the bonus for winning Group H – as well as TV broadcasting money and ticket sales – brings West Ham’s possible earnings for their Europa League group stage campaign to around £10m.

Lucrative football

The figures talked about in the report just go to show how incredible an effect European football can have on a club. The rewards for reaching such a high and competitive level are so important and West Ham, although already a very financially stable club, will feel the sweet benefits.

The revenue from this campaign is going to aid in further development of the squad and eventually translate into more regular appearances in continental competition – provided the club keep on the same track.

Of course, this revenue stream isn’t even over. The Hammers are destined for knockout football, where the stakes are even higher. Added on top of the extortionate TV money and guaranteed ticket sales will be the price of more high-calibre, intense competition.

With fewer teams comes more difficult opposition, but also more money to be won. And West Ham, with the brilliant football they’re currently displaying and the strength they’re currently showing on multiple fronts, have a real chance of going deep in this competition.

Close to £10m may have already been earned by the end of the group stage, but that certainly won’t be all the Hammers go home with.

In other West Ham news, Mark Lawrenson gives his prediction for the Hammers’ clash with Liverpool on Sunday.