By Dan Plumley

19th Aug, 2022 | 9:10am

Dan Plumley: London Stadium deal is savvy business for West Ham United despite negativity

We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive West Ham United columnist. Each week he’ll be giving his views on the biggest talking points at the London Stadium...

Dan Plumley has insisted that there will always be outside questions on West Ham United and their deal including the taxpayers to play at the London Stadium.

The Finance Expert admitted it was “savvy” business from the club but it will always bring negativity, with controversy behind the 99-year deal agreed on.

The Irons are said to currently only pay £3million each season to play at the London Stadium, with the taxpayers forking out £100,000-per-mathc as things stand [BBC].

“You will always get that trade-off,” he exclusively told West Ham Zone.

“Because, once people see how good of a deal it is that West Ham are getting and that the taxpayers are footing some of that bill, the rhetoric is that is really poor for a professional football that has all this money coming in to be operating in that way.

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“But, those were the terms of the deal that were signed, and actually, there is a bit of a savvy business element from West Ham’s point of view where they are getting a really good deal for what they’ve got.

“There will always be that negativity around how the stadium is funded and how West Ham are paying, but on the hard business side of things for West Ham, it’s obviously a very good deal.”


Of course, there will always be outside negativity in any business.

Clubs will see how good of a deal that David Gold and Sullivan have masterminded and question how it has been done, that is the way the world works.

The London Legacy Development Corporation (LLDC) owns the stadium, but the deal for West Ham has been labelled the “deal of the century” previously.

In contrast to that, it was shared that the taxpayers certainly didn’t, although that is of no concern to the Irons, who will simply continue to pay what they have negotiated and carry on the business on the pitch.