By Liam Thomas

27th Oct, 2022 | 1:40pm

West Ham United announce YouTube partnership with award-winning agency

West Ham United have announced a YouTube partnership with award-winning agency Little Dot Sport, starting with immediate effect, according to sports insight.

The three-year contract will see Little Dot Sport bring expertise to West Ham United’s in-house capabilities with their digital prowess bringing more content from the men’s, women’s and youth teams.

Tony Watson, the Creative Lead at West Ham said the club are “really excited” about the partnership and are looking forward to increasing its engagement on platforms like YouTube.

“We’re really excited to be working with Little Dot Sport,” said Watson as quoted by sports insight.

“They’re market leaders in the digital content space and we’re looking forward to tapping into their best-in-class channel management to grow our social presence and increase engagement across our YouTube offering on a domestic and global scale.”

Director of Little Dot Sport, Robbie Spargo, also weighed in on the partnership between his company and West Ham, describing their desire to broaden the Hammers digital audience.

“We’ve been enjoying West Ham’s social output for years and are thrilled that we are now able to be an extension of that team helping them to really deliver against their social strategy,” he said as quoted by sports insight.

“We’ll be optimising West Ham’s content; ensuring there is maximum initial visibility leading to long term growth to deliver the ideal performance for the club’s YouTube channel. We’re confident we can broaden West Ham’s digital audience and accelerate platform development.”

Next level.

The partnership is great news for fans of the Irons who also love to watch their content on YouTube, it means there will be plenty more coming their way.

In today’s age, it’s essential for football clubs to have a digital footprint and having a large YouTube audience is one of the best platforms to improve it.

West Ham currently have 372K subscribers on YouTube, a solid total but nothing compared to the likes of Liverpool (7.82M subscribers) and Manchester City (5.12M subscribers).

Now, that’s not to say the Hammers will reach these heights on the platform, but by partnering with an award-winning agency they’ve improved their chances of doing so.

You only have to look at the other sports organisations the company are partnered with to get an idea of the level they’re performing at.

Formula E, the England & Wales Cricket Board, The FA, Premiership Rugby, Eurosport, Serie A, The eSkootr Championship (eSC) and most recently, Ascot and The Scotland National Team are all working with Little Dot.