By George Overhill

1st Feb, 2022 | 7:45pm

Simon Jordan slams West Ham for missing their top 4 chance with January 'showboating'

Simon Jordan has accused the West Ham owners of missing the chance to push the club into the top four conversation long-term by not spending in January.

The deadline came and went last night with no senior signings arriving at the London Stadium, and the former Crystal Palace chairman thinks that the chance to make the step up has now gone.

Speaking live on talkSPORT on Tuesday the pundit said, in a clip posted on the station’s Twitter page: “Do I think West Ham are going to finish in the Champions League spots? I don’t think they are.

“But you do have an opportunity to look like you are going to get to that point, so when were you going to back your team?

“Because I don’t think West Ham are going to be a continual challenger for the top four, unless they can get into the top four, generate the wealth, and continue to spend in a particular spending pattern that’s going to keep them there.”

Huge bids for Leeds stars Kalvin Phillips (Evening Standard) and Raphinha (Daily Mail) were reported but nothing came of them, and Jordan thinks it was all for show, saying: “Do I think they were dialling it in? Yeah I think they were showboating a little bit.”

Firm but fair?

David Moyes will no doubt put on a brave face but he must be bitterly disappointed with the January window.

Having got his side into the mix for the Champions League spots he is now at a pivotal point in the season.

With games in hand a factor for a number of teams below them, the Hammers face dropping out of even the Europa League spots, and back-to-back losses have hurt.

It would have been the perfect time for the side to be strengthened, to boost their challenge for the coming months, but nothing happened.

The manager is known to have wanted a striker to back up the lone option of Michail Antonio, and a defender, considering the injuries the Irons have suffered on that front.

Money was there to spend and nothing came in however.

Throwing money around for the sake of it is a recipe for disaster in football, but it does seem like now was the time to make some significant, but sensible, investment.

It was not long ago that the Scot was being tasked with keeping West Ham in the Premier League, and if that situation arises again any time soon fans may be looking back to now and wondering what might have been.

In other West Ham news, this PSG star reportedly did not arrive because the club could not shift a current player.