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We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive West Ham United columnist. Each week he’ll be giving his views on the biggest talking points at the London Stadium...
Dan Plumley has admitted that West Ham United could earn up to £20million-per-year with a new naming rights deal at the London Stadium.
The Finance Expert insisted that a top-end deal is likely with on-field performance and success in Europe only going to raise the price for the Hammers.
It comes after news broke that LLDC would sell naming right possibilities to the Irons for only £4million each year, creating a potentially massive profit for GSBK.
“£10-£20million a year, somewhere in that ballpark would be an accurate figure for what West Ham could command for that stadium,” he exclusively told West Ham Zone.
“Obviously, they have been in Europe for the last couple of seasons which helps, they’ve been performing well on the pitch and just the overall appeal of a stadium naming rights deal, I think £20million is top end but if you’re putting it somewhere there, and the landlords only want £4million each year, West Ham are still winning from that situation.
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“I think that figure is accurate and again, West Ham are probably looking at that with intrigue as they can make more from that, even with the fee they have to pay out.”
This would be a sensational deal for West Ham United.
With the likes of Arsenal and Manchester City rolling in the cash from similar naming rights deals, it would only be logical for one of the biggest stadiums in the Premier League to follow suit.
Spurs look set to delve into that market with their new stadium too, with big profits set to be made by the club if something can be arranged.
This is one to keep an eye on.