‘West Ham to secure huge commercial benefits’ with Endrick transfer now lined up
West Ham have been linked with a blockbuster January move for Endrick.
Endrick has emerged as a loan target for West Ham after a difficult start to the season under Xabi Alonso at Real Madrid.
Lucas Paqueta and Endrick have an existing relationship after becoming friends during their time as Brazil teammates.
The Hammers could benefit from this positive link to the London Stadium, especially after glowing reviews for Endrick from Real Madrid legends.
Should a temporary East London switch go through for Endrick, the Irons’ financial department could massively reap the rewards.
Endrick could bring new fans to West Ham
Jarrod Bowen is arguably West Ham’s biggest star right now after a stellar five-year spell since signing from Hull City.
Paqueta is also a well-known figure in world football despite having various struggles in his time wearing claret and blue.
Adding a future star like Endrick to the ranks could see him become the new golden goose in E20, regardless of form.
Should the 19-year-old complete a loan move to West Ham, football finance expert Dan Plumley believes he would bring new supporters and a substantial financial boost to the Hammers.
Speaking exclusively to West Ham Zone, he said: “He’s up and coming and one of the next big superstars from Brazil.
“That brings with it huge commercial benefits for the club that owns the registration for that player. If he were to come to West Ham on loan, they would get some of that benefit.
“The club have got to go out and maximise that benefit and leverage that, but it does come as part and parcel with some of these players nowadays.
“With the younger generation, they’re following players more so than they’re following clubs, and he would be in that age bracket where you may be attracting new fans for a short period of time.
“There are benefits all the way through it. It would be some transfer if they were able to pull it off.“
Endrick could be what West Ham need right now
Even with the addition of Nuno Espirito Santo, there is still a need for freshness at the London Stadium.
After a largely quiet summer, the squad has gone somewhat stale, and the signing of a Brazilian wonderkid could make the difference.
Endrick struggled for minutes last season but still managed a positive output for the world’s biggest football club.
If the teenager was afforded regular Premier League minutes, there is no reason why he couldn’t thrive with West Ham across the second half of the season.
The financial boost will play a part in any sort of deal that is done for the Brazilian, but there is no doubt he could also have a telling impact on the pitch.
Enjoyed this article? Stay connected with all the latest West Ham United news, updates, and behind-the-scenes content by following us on our new Instagram account – @westhamzone247