By Dean White

22nd Sep, 2022 | 8:28am

Finance guru: West Ham United will continue to reap benefits of new commercial deal

We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive West Ham United columnist. Each week he’ll be giving his views on the biggest talking points at the London Stadium...

West Ham United’s partnership with Huboo Technologies makes a lot of sense, according to Dan Plumley, with retail work outsourced to experts in that field.

It was announced on the Irons’ website on 14 September that a multi-year agreement has been struck with Huboo, who are described as an “award-winning multichannel fulfilment company that specialises in eCommerce”.

With football clubs busier than ever in all sorts of different fields, Plumley has praised West Ham’s decision to push ahead with striking a partnership with the Bristol-based company.

Speaking to West Ham Zone, the football finance expert said: “If you look at the amount of stuff involved in day-to-day operations of a football club, it’s intense and there’s a lot going on.

“In general business terms, I’d always be of the opinion if it can be outsourced to a specialist who can do it better and is an expert in that field and the cost, partnership and structure works, then I’m all for that. That’s a viable business strategy.

“This appears to be something like that whereby you can outsource to a specialist and you know they’ll do a good job. West Ham will then reap the benefits in the future.

“In the here and now, it’s something that the club doesn’t have to deal with directly and you’ve got a specialist provider in that space.

“I think that kind of deal always makes good business sense if you can budget it in and it works.“

West Ham’s chief commercial officer Nathan Thompson says the club are “extremely excited” by the partnership with Huboo.

The Hammers’ last set of financial accounts showed that they suffered a £7million (19%) commercial loss amid the COVID-19 pandemic [Swiss Ramble].