By Dan Plumley

11th Nov, 2022 | 7:10pm

Finance Expert: BetWay likely rubbing hands together at new West Ham United development

We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive West Ham United columnist. Each week he’ll be giving his views on the biggest talking points at the London Stadium...

Dan Plumley has insisted that BetWay will likely have been rubbing their hands together despite West Ham United not using their sponsor against FCSB in the Conference League.

The Finance Expert admitted that the missed exposure for that one game will obviously not please them, but the wider scope of everyone asking where the sponsor was can lead to more conversations on them.

BetWay was missing due to Romanian rulings to do with gambling companies being used as sponsors, and they have returned to the shirts since.

“The missed exposure for the game, BetWay are not going to be happy about that,” he exclusively told West Ham Zone.

“But, you also have to balance that with the fact that it’s part and parcel with the risk of being associated with a club that operates in Europe and you get these different country regulations.

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“It doesn’t happen very often and it’s outside both the club’s and sponsor’s control. The flip side interestingly, you could look at a more positive for BetWay, how much more exposure have they got from West Ham being in Europe full stop, so there is that side to it as well if you look at the performance over the past couple of years.

“Actually, they might argue they’ve got more exposure in the European market as they would have if they hadn’t so that one game where you can’t put the sponsor on is offset by the five others across the course of the past few seasons.

“I’m convinced that stuff when that happens, the sponsor is actually rubbing their hands together as people are asking ‘where are the sponsors? It’s BetWay’ it’s not there because it’s gambling.”

With gambling companies becoming a real talking point in football now, it may not be long until they are banned completely, especially in the Premier League.

Deals signed may be affected by that, so any added exposure before that potentially happens is always going to be welcomed, especially something like this that effected West Ham United.