Why West Ham now hold firm advantage over Southampton for Imran Louza transfer

West Ham United are looking to add Watford midfielder Imran Louza to their ranks.

The Moroccan international has emerged as a target for Nuno Espirito Santo's squad this summer.

Business has been slow for West Ham, but things are finally starting to pick up.

Arne Engels and Joel Veltman have been confirmed as Irons players this summer.

Meanwhile, a move for Joel Piroe to join West Ham is currently underway, with an announcement pending on his arrival.

And Watford's Louza may be the next deal the Hammers start working on based on emerging reports.

Why West Ham have Imran Louza advantage

Louza is attracting interest from a number of clubs throughout Europe. However, only West Ham and Southampton have been specifically mentioned.

That is according to Africa Foot's latest information on the Hammers' push for the midfielder.

The report shares that both West Ham and the Saints are "pushing hard" to secure the services of the Watford star this summer.

They are currently monitoring his situation and are eager to move into more advanced discussions about a transfer.

However, it could be West Ham that have all the advantage, as according to the outlet, Louza's entourage prefer making the switch to E20.

West Ham's project is more "appealing" to the midfielder and his representatives.

Louza is also open to leaving Watford this summer, but although he does prefer West Ham, he is still set to consider other options before making his final choice.

That is with several European clubs also in the mix.

With not long until the transfer window shuts, it should not be a drawn-out saga for the Moroccan.

What would Louza bring to West Ham?

Besides his footballing ability, one of the more important aspects of a move for Louza is the experience he would provide.

Following relegation, many of the Hammers' squad have not experience much football in the Championship.

While it is a step below the Premier League, the level of football is high and it is one of the most competitive leagues in the world.

Louza, with 111 appearances in England's second tier, would be able to provide his experience in the league and that would be an asset for Nuno Espirito Santo's squad.

Now, it will be a waiting game to see if a transfer can get over the line this summer.