By Pranav Shahaney

19th Oct, 2021 | 4:40pm

West Ham could receive £10million boost from American Premier League broadcasting deal

West Ham could be set to receive a £10million windfall given the Premier League’s growing popularity in the United States, per The Athletic.

The Premier League are open to receiving bids from American companies until number.

According to the report, 10 different companies could be potentially involved in this move, if the Premier League sales team’s numbers are to be believed.

The rights could cost up to $2billion [£1.46 billion] with all 20 clubs in the 22/23 campaign set to earn at least £10million each.

West Ham, along with the other 19 Premier League sides, were shown these numbers in a shareholders’ meeting last month.

Good move?

The implosion of the Premier League due to the BSkyB investment is what gave rise to the English top flight being one of the most marketable sporting events of all time.

We would not have seen the crazy numbers and smaller teams pulling players from Champions League sides had there not been crazy broadcasting deals in place not just in the United Kingdom, but all over the world.

Given how expensive rights here are worldwide and the popularity of the Premier League in the west, there’s a very good chance that the clubs will be in line for a multi-million windfall once the final bid is accepted.

Should West Ham finish this season in the top six again, there would be even more money coming in from the Europa League, both in terms of competition fees as well as broadcasting revenue.

Hopefully, this money is put to good use and help reshape things behind the scenes.

It’s important that the Hammers do not let this momentum go in vain and capitalising on windfalls like these are what can make them compete with the elite clubs in the country.

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