West Ham United may be set for £10m+ revenue boost after London Stadium expansion news
West Ham could be set for a £10.4million revenue boost if their application to expand the capacity of the London Stadium to 68,000 on match days is approved.
The Daily Mail [3 December] reported that the Hammers and Stadium owners London Legacy Development Corporation have agreed to an informal plan which would see the number of supporters rise by 5,500.
With the highest match ticket price at the London Stadium currently £100 per game, this would see an extra £550,000 of income per game, which over the course of 19 home games in a season, would see £10.4million brought in through ticket sales.
Even on the lower end of the scale, the cheapest adult tickets available for a Premier League game at the London Stadium is £55, which would see £5.7million brought in over the course of a season. [Ticket prices from West Ham official website]
The Daily Mail article reports that the deal could be formalised within the next few years, with hopes the new capacity could be in place for the 2026/27 season, while minor alterations will need to be completed before the expansion can take place.
While the extra ticket revenue would also bring in fans who would likely then pay for food and drinks, in another boost to the matchday revenue, the rent paid by West Ham would increase by £200,000, taking their annual payment from £3.5million to £3.7million.
Even with the rent increase, the expansion would theoretically see the Hammers make a profit, even with the smaller end of the scale seeing an extra £5.5million of income.
It makes perfect sense from a business point-of-view for both West Ham and the LLDC, while it will allow room for more match-going fans to see the Hammers live.
In other West Ham news, Jamie O’Hara gave a new David Moyes sack verdict on talkSPORT.