David Sullivan ‘must be ashamed’ after behind-scenes exploitation at West Ham
David Sullivan continues to divide opinion among the West Ham United fanbase, but his actions are often questionable.
As the Hammers’ largest shareholder, Sullivan has the final say in everything related to the East London club, and many of his decisions do not sit well with the fans.
While the British businessman deserves credit for ensuring healthy finances for West Ham, his dubious character and decision-making are often put under the microscope.
Not only did Sullivan rescind a contract offer to David Moyes, but he also insisted that Julen Lopetegui was hired as the Irons’ new head coach last summer against Mark Noble and Tim Steidten’s wishes.
Sullivan must be ashamed after new London Stadium reveal
In a latest set of embarrassing news for West Ham fans, it has emerged that the London-based club are one of the few Premier League clubs that still charge hefty amounts for children to be mascots at their games.
The Hammers are charging families rates described as ‘exploitative’ by critics for their children to be mascots for them, according to the Telegraph.
The newspaper reported via their website on Saturday (19 April) that the most expensive package in the top flight has increased 157 per cent in price, as clubs continue to defend their pricing policies.
In 2020, West Ham were offering packages for £500 and more, and while they have since reduced their maximum price, the criticism remains.
Half the teams in the Premier League hand out all mascot spots for free, and it is rather exploitative of the likes of West Ham to charge families for the same.
That is not to mention it also takes away access from low-income families to give their children a lifetime experience.
Sullivan embarrasses West Ham with mascot pricing
It is embarrassing that a club like West Ham, with a billionaire owner, is charging children to become a mascot.
Considering the Irons’ healthy finances, there is no need for them to squeeze money out of families wanting their children to experience once-in-a-lifetime opportunities.
Sullivan must be ashamed that he is using the sentiments of young children to make money, while fans must surely ask questions and abash him.
That is why West Ham must follow several other Premier League teams in ditching this habit.