By Jack Cunningham

11th Nov, 2021 | 10:10am

West Ham unhappy with LLDC over London Stadium naming rights

West Ham are said to be baffled and annoyed by the London Legacy Development Corporation’s failure to sell the London Stadium’s naming rights.

Wednesday saw Daniel Kretinksy complete his investment in the Hammers, but despite this, Claret and Hugh claim that the Irons are unhappy with the LLDC.

They also claim that the Hammers and Kretinsky intend to potentially buy the rights, but that still hasn’t stopped the club from being annoyed at LLDC’s failure to sell the rights.

One source said: “Naming rights is just one issue – there are others. The reality is we are better at running a business such as this.”

Ongoing conflict.

The London Stadium has been the Irons’ home now since 2016, so you would think that someone might have bought the naming rights.

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However, for whatever reason, that hasn’t happened, and the Hammers have failed to benefit from a potentially lucrative sponsorship deal.

Instead, they have made very little money from the stadium, while other clubs rake in huge sums every year.

Hopefully, the arrival of Kretinsky will lead to more and more sponsorship deals, including the London Stadium’s naming rights.

The Czech seems to have big plans for the Irons, and you would think that would include the naming rights.

If they could get a big name, then they could make a huge amount of money from the London Stadium, which could help the club run self-sufficiently.

The fact the LLDC have failed to sell the stadium naming rights after so long is ridiculous, but hopefully, that will change now.

In other West Ham news, a report has revealed how much Kretinsky has initially invested into the club.

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