Finance Expert reacts to West Ham United news on London Stadium deal
We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive West Ham United columnist. Each week he’ll be giving his views on the biggest talking points at the London Stadium...
Dan Plumley has insisted that it would be best for West Ham United and LLDC to come together to negotiate over a potential naming rights deal for the London Stadium.
The finance expert admitted that it is better rather than dragging out legal procedures with a compromise beneficial for both parties involved.
Both parties are said to be hurting themselves as Karren Brady came out and confirmed that the £4million asking price was too much, with chances of a deal said to be “dwindling to zero.”
“My take on it is, I’m no lawyer but I’m sure they would argue in a similar way that is always better to come to a negotiation deal between yourselves rather than have it drag out through legal procedures,” he exclusively told West Ham Zone.
“Obviously, the upshot here is a deal doesn’t even get done so I think, it would be in the interest of both parties to reach that compromise.
“I understand why the LLDC are playing hardball, given the nature of the deal that West Ham have got on the stadium, but, this just looks like one of those that is hurting both parties.
“If you can reach a compromise on it, that would be beneficial to the club in terms of stadium naming rights and making sure that LLDC get a cut as well is still going to be a component of it.”
Nothing is ever straight forward with West Ham United.
The deal to play at the London Stadium is one of the best around, so that added price to secure those naming rights, with could then be sold off after that, appears to be a no-brainer.
Brady and those in the boardroom appear to disagree, so it will be interesting to see if that changes.