West Ham United can bag new £9.5m seasonal bonus with agreement – Finance Expert
We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive West Ham United columnist. Each week he’ll be giving his views on the biggest talking points at the London Stadium...
Dan Plumley has predicted that West Ham could bag an extra £9.5million every season if they can go ahead with the expansion of the London Stadium.
The Daily Mail has reported that the Hammers want to raise matchday attendances to 68,000 and have an informal agreement with LLDC to add an extra 5,500 seats.
The finance expert used the matchday average of £80 to calculate that those added seats could bring in up to £500,000 extra on every single home matchday.
“Absolutely, just looking at West Ham’s ticket prices, some of them are quite expensive,” he exclusively told West Ham Zone.
“You can work on an average figure for West Ham per match, even some of the higher averages are £80, so taking that as a working assumption and times that by 5,500 new seats, I know it won’t always be like that but even if you do that times 80, that’s going to generate £440,000 per matchday.
“Some of that may be hospitality and premium tickets, there’s going to be little things around the edges that can edge that figure up, so it’s not inconceivable to say if you add those seats on and charge average ticket prices, you could generate an extra £500,000 per match day.
“That generates you £9.5million-a-season in Premier League games alone, so you can quite easily see there that in relative terms, an extra 5,500 if you can fill them and generate a decent amount of revenue, you are looking at an extra £500,000-per-matchday, so you can see the benefits in the long term for West Ham if they can sort that.”
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