By Daniel Feliciano

12th Jan, 2022 | 11:10am

WHZ View: West Ham should avoid bidding war for Hugo Ekitike

West Ham should look to avoid a bidding war for young striker Hugo Ekitikie after Reims’ transfer demands for the player were reported by Loic Tanzi.

The 19-year-old forward has been in the headlines in recent days as it emerged he was a transfer target for Newcastle and West Ham this month [Toby Cudworth].

It’s now emerged that Reims are asking for a hefty amount to part ways with their young gem this month, with French journalist Tanzi reporting the figures involved.

According to Tanzi on his personal Twitter account, Reims want a €30m (£25m) fixed fee, with €10m (£8.3m) in bonuses and 25% of any future transfer that the player is involved in.

While Ekitike is clearly a talented young player, those fees are astronomical for someone who signed their first professional contract less than two years ago.

The French youngster has had an outstanding season so far, netting eight times from 10 starts with two assists too in a total of 17 appearances.

He has shown to have an excellent work-rate in games, while his finishing is very good and goes hand-in-hand with his dribbling and pace. He’s been described as ‘humble and talented‘ and has seen his reputation rise as the season has gone on.

While the talent is there for all to see, West Ham should avoid any sort of bidding war for the player – especially against Newcastle.

David Moyes is excellent when it comes to dealing with young players, as we have seen with the likes of Declan Rice and even Adnan Januzaj in the past but bringing a player across from another country with a huge price tag brings a whole new level of pressure.

Reims are likely to push for top dollar knowing that Premier League clubs have cash, and in reality West Ham could probably sign a better player for less money if they looked hard enough.

Newcastle are in a position where they have money to burn and need to survive, so they’re likely to be willing to pay over the odds for a player that they feel they desperately need (see £20m for Chris Wood!), and West Ham don’t need to be involved there.

If a deal can be done then it should be looked into, but if it begins to escalate and goalposts begin to move, then the Hammers should walk away and act like it never even happened.

In other West Ham news, Hammers want to sign ‘world-class’ playmaker in £41.7m deal – report