By Daniel Feliciano

1st Jul, 2022 | 11:14am

West Ham United must move fast for Armando Broja as Newcastle enter race

It’s been several years that West Ham have needed a striker, and finally there seems to be a consensus number one target to fill the role in Armando Broja.

Reports suggest that the Hammers have identified the Albanian international as the top target to fill the problem position, with competition for Michail Antonio seen as a priority for this transfer window.

But a report by The Telegraph on Friday morning [July 1st] claimed that Newcastle United are also actively interested in the 20-year-old forward, and that should send shivers down the spine of the east London outfit.

David Moyes is someone who has made a career out of being stubborn when it comes to transfer decisions, and that has never been clearer than during his time at the London Stadium.

The Scot simply refused to sign a striker in recent seasons because he felt there was nobody worth signing, even though it left his club and squad thin in that department with Antonio struggling for form.

But he stood by his decisions and unless the perfect option comes along, he tends to stick by his guns and go with what he already has. But the squad simply isn’t in the shape to do that anymore.

Antonio is 32 now and struggled massively with the amount of football last season, going on a horrible goal drought that played a big part towards the team slipping out of the race for the Champions League and Europa League places.

Now that Broja was identified, things looked up and fans were excited that a problem section was being addressed. But if the club are going to beat around the bush for a deal rather than dive in head first, they now risk missing out.

Newcastle have the financial muscle to not only compete with West Ham for Broja, but also to blow them out of the water if necessary and convince Chelsea to sell up if negotiations get tough.

If they decide to flex that financial muscle, there isn’t much West Ham can do about it. And history tells you that could leave the club in a pickle heading into the 2022/23 season.

Will Moyes ignore the striker problem again if he can’t sign him, and just plough on with a depleted forward line? If he does, then Irons fans should be terrified.

The league is stronger and deeper this season, and if the club don’t strengthen the squad then they will simply fall behind and all the good work of the last few years will be undone very quickly.