Karren Brady welcomes ‘most important change in years’ that’ll directly impact West Ham

West Ham are going to have to adapt to the new Squad Cost Ratio (SCR) change that will come into play starting from the 2026-27 season.

Karren Brady and David Sullivan have had to battle PSR (Profit and Sustainability Rules) issues for many years now, which have placed restrictions on the Hammers’ transfer business.

West Ham will need to improve their squad in January, and PSR will be another obstacle when it comes to offloading players to raise funds for new signings.

Brady has come under fire for her handling of West Ham in the past, but the 56-year-old is now looking forward to a new future for the Irons.

Karren Brady at the London Stadium
Credit: Imago

Karren Brady believes SCR is ‘simpler’ than PSR

West Ham are in a battle for relegation, which means that the Hammers may not even see the SCR change next season.

However, if Nuno Espirito Santo does manage to keep the Irons up, West Ham will have to adapt to major changes.

While writing in her column in The Sun’s print edition on Saturday, Brady highlighted why she likes the move and mentioned how it will help West Ham.

Brady said: “Believe me, [SCR] could be the most important financial change to hit the Premier League in years.

“Fans don’t want to see clubs being punished with points deductions due to dubious accountancy. But that is what we have had since PSR came in.

“It has to stop. PSR has affected the one golden rule of the Premier League – it must be meritocracy. SCR is simpler than PSR, which was sold to us as a way to stop reckless owners burying clubs in debt.”

West Ham owner David Sullivan watching his team in action.
Credit: Imago

It’s all well and good saying it’s going to improve the Premier League, but when looking at West Ham in isolation, how much will it benefit the Hammers?

Figures from 2023-24 season show West Ham will benefit from SCR

The 2023-24 season was not a bad one for West Ham, as the Hammers managed to take in a healthy amount of revenue.

According to Football365, Sullivan and Co. pocketed £271million in revenue for that season, all while having a squad cost of just £161million.

This meant that if SCR rules were applied that year, West Ham would have had a 59 per cent squad cost to ration, comfortably below the 85 per cent limit.

West Ham have regressed since then, and money has been wasted on useless players, and the Hammers are no longer competing in Europe.

This obviously means that revenue will be down, but regardless, the SCR change is shaping up to be a good move that will benefit the Irons.

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